ENT 610 | Television Advertisement Analyses


Bai – None of This Makes Sense (https://www.youtube.com/watch?v=BpEqR_hUWEQ)

Throughout this commercial, Bai takes a unique approach to a television advertisement. The setting appears to be a ranch with a hipster main character known as the Horse Whisperer. No one knows why this hipster has horse whispering superpowers, but he does and he’s good at it. Just like the Horse Whispering Hipster, Bai’s beverages only contain five calories but taste delicious. None of This Makes Sense!

The objective of this specific ad was to promote their low-calorie beverages in a setting made up of two different cultures to specifically tap into two very different target markets and to bizarrely grab the attention of others outside of the target market.

The target market is broken down into two cultural demographics that induce a larger overall target market. The hipster culture and the ranching culture compose the direct target market. However, the commercial is so culturally bizarre, I also foresee an indirect/long-term target market easily forming and becoming composed of any individual who enjoys nature and/or sports drinks. The reason being, varying cultures being portrayed as one via television could easily catch the attention of any modern human. Especially if there is an innovative beverage involved!

The action that this specific ad requests solely consists of buying Bai’s innovated beverage.

The value proposition is composed of the consumption of a delicious, sweet-tasting beverage and not being anatomically penalized with numerous calories as a consumer.

Mazda – Zoom-Zoom (https://www.youtube.com/watch?v=Xdci_uCttI0)

Mazda’s notable “Zoom-Zoom” commercial takes place in a beautiful mountainous setting. As the winding mountain roads majestically appear on the screen, the Mazda MPV comes rolling through! Throughout the commercial, the 200 horsepower Mazda MPV minivan periodically morphs into a sportscar as the mountainous roads roll on. This commercial is concluded with the famous Zoom Zoom child saying his famous words! The narrator immediately follows the child’s words (“Zoom-Zoom”) with “the body of a minivan, the soul of a sports car.”

The objective of this commercial is to sell consumers a socially acceptable and distinct minivan.

The target market is composed of families with young children.

The action requested through this commercial is buying Mazada’s new powerful minivan.

The value proposition is owning a minivan that contains the horsepower of a sports car.

Printful - Sale Custom Magic Mugs (https://www.youtube.com/watch?v=Kv0TFIcSfjQ)

Throughout this commercial, the print-on-demand company, Printful takes a pretty basic approach at showcasing their new product. This commercial is an informative commercial and just that. It shows potential customers how to design a mug and what the “Magic Mug” is made of. This mug is simply another coffee mug that changes colors when the temperature rises.

The objective of this commercial is to sell their new product, the “Magic Mug.”

The target market is individuals interested in customization who drink coffee.

The actions of this commercial request customizing and selling a new Magic Mug in a way that is tailored to a personal preference.

The value proposition is consumers drink from “their very own” mug in a way that enhances the coffee drinking experience.

Maruchan – Ramen and Yakisoba (https://www.youtube.com/watch?v=NOUXMHbnSt4)

This vintage commercial consists of a narrator introducing their newest product, Yakisoba. The commercial’s setting is based in a family household which appears very welcoming. As a child eats a cup of Ramen noodles, the narrator states that “Maruchan has been the trusted noodle company for a lifetime.” Throughout this commercial, the new product Yakisoba is introduced as the newest member of the Maruchan family.

The objective was to portray their newest product as a family-oriented product in a way that will increase sales.

The target market is solely parents/guardians who enjoy convenient and quick meals for their children.

The actions of this commercial request purchasing their innovated product.

The value proposition is consumers will benefit from this new innovative product in a timely manner.

Texas Pete Hot Sauce – Wake Up (https://www.youtube.com/watch?v=8395oXayMgQ)

This commercial is hilarious, and I believe this is what Texas Pete was going for. This specific commercial takes place in a house setting as most food and beverage products do. A man in a Texas Pete costume storms into a bedroom of what appears to be a sleeping triangle. The bottle of Texas Pete then rips the covers off of this triangle and it is a slice of pizza! The country accented bottle of Texas Pete yells “Quite laying around like a bunch of leftovers” and aggressively chases the slice of pizza into the kitchen. The narrator of the commercial concludes the commercial by saying “Wake up your food with Texas Pete.”

The objective was to portray Texas Pete Hot Sauce in a crazy and rowdy way to catch the attention of hot sauce users to increase sales. Also, to brand their company.

The target market is pizza and hot sauce consumers.

The actions of this commercial request users to buy their hot sauce to enhance their leftovers.

The value proposition consists of users enhancing their leftover food by simply utilizing their hot sauce as a condiment.


3 comments


  • Brittany Marshall

    Dillon,

    I very much appreciate the variety of commercials you chose to analyze and analyses themselves. Humor, as used in the Bai and Texas Pete commercials, is very powerful advertising tool. An advertisement that make you laugh is much more likely to be remembered than a purely informational piece. But there are times, like in Printful’s case, where information alone is sufficient in getting the companies message across, which is ultimately the goal. Maruchan’s commercial captures its audience with a comfortable feeling of familiarity and family, another prevailing method in marketing.

    Great work Dillon!

    Best,
    Brittany Marshall


  • Stokes Warren

    Hey Dillon,

    I enjoyed your commercials and analysis of them. There is a mix of humor and comforting emotional techniques to help the viewers gravitate to the desired objectives and actions. The last commercial was the funniest with Texas Pete hot sauce, and I will be sure to remember to buy some next time I am in the store.

    Best,

    Stokes Warren


  • Stokes Warren

    Hey Dillon,

    I enjoyed your commercials and analysis of them. There is a mix of humor and comforting emotional techniques to help the viewers gravitate to the desired objectives and actions. The last commercial was the funniest with Texas Pete hot sauce, and I will be sure to remember to buy some next time I am in the store.

    Best,

    Stokes Warren


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