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ENT 610 | Radio Advertisement Analyses

Objectives, Specific Target Market, The Why, and Value Proposition  All radio advertisements analyzed below can be found at radiocentre.org  (https://www.radiocentre.org/how-to-do-it/creativity/get-inspired/) Kit Kat – Tennis Match Kit Kat demonstrates an innovative approach to a classical advertisement by utilizing an innovative approach. The setting of this specific radio advertisement is at a tennis match. I was quite perplexed initially as this advertisement demonstrated a very challenging and physically strenuous tennis match. The tennis players are consistently battling it out. Then the tennis players slowly morph into various animals. This was demonstrated through the stereotypical “tennis-grunting” throughout the advertisement. After the non-stop tennis battle between humans and what seemed to be various zoo animals, the umpire interrupts that match after saying “Alright! Take...

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Let's Talk Spring Flies

As avid trout fishers, whee know that every fisherman is the best fisherman. If you are simply unaware of this factual statement, then this blog will certainly introduce you to the ways of The Avid Fly-Fishermen.  With open season inching towards opening, whee would like to provide you all with some fly recommendations that will benefit you and your exaggerated fishing tales.   Throughout the colder side of open season, fly-fishers should certainly give brighter and lighter colored flies a try. Throughout the months of March, April, and May it is common to see the abundant hatchings of Stone-Flies, May-Flies, and Caddis. With this in mind, it is imperative to match your fly's color and size with what is actually hatching...

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California and the Western Carolinian Calling

As some of you may know, Whee has been very fortunate to work with some celebrities across the nation already. More recently, my team has been working tirelessly for the Dr. Squatch Soap Company icon, Mr. James Schrader! Yes, the golden haired soap angel from all the commercials. Mr. Schrader chose to collaborate with Whee as he found useful meaning in Whee's mission, social media content, and current endeavors. He is a fan of our work just as much as we are his! "I love the shirts!" -The Golden Haired Soap Angel, James Schrader Mr. Schrader will be utilizing his Whee-Shirts to increase website traffic and profit for his endeavors related to the comedy and commercial writing industry. It has...

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A Wonderful Semester at Whee | Advancement Interns

As the fall semester comes to a close, whee just want to take some time to tell you how AWESOME our Advancement Interns are! Zion (right) and Jack (left) have continually worked around the clock wheek in and wheek out to ensure the advancement and betterment of our company! While constructing and pursuing tabling events and other marketing related events within the on-campus market, Zion and Jack proudly signed up over two hundred new subscribers this semester alone. Excellent job, Zion and Jack! “Without Jack and Zion, our operation would certainly not hold near the value as it currently does. These gentlemen are simply wonderful human beings and we are beyond blessed to have them on our team. They are...

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The Boat of Western North Carolina

Many avid boaters worldwide trust one specific brand to get them down a river or across a lake successfully. That brand could be Jackson, Pyranha, Dagger, Old Town, or Perception. These are the trusted boats of Western North Carolina. Plain and simple! What if we told you the "best boat" is composed of an individual's emotional trust rather than the boat's actual durability and comfort? Boaters trust a specific boat because they were exposed to a particular brand of boat through a well-experienced instructor at one time throughout the early stages. It is natural for rookie boaters to idolize and find comfort within one specific boat brand through their early practices and never change brands once taught.It is as simple...

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