Whee | Explore WNC RSS



ENT 610 | Outdoor Advertisement Analyses

Whee – Explore More – The Cullowhee Brand is Here This outdoor advertisement is one of my personal favorites as it is a previous billboard advertisement for my company, Whee. This specific billboard was live in the town of Sylva, NC for four months in the early stages of my company. Our billboard advertisement portrayed an Instagram post with our slogan, Instagram username, our website, and the gorgeous Whiteside Mountain! The reason I decided to take this route was simply because our main form of advertisement takes place on Instagram where local attractions, company news, and upcoming sales are heavily promoted. The main objectives of this campaign were to generate larger website traffic rates, increase brand awareness, and to also increase...

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ENT 610 | Magazine Advertisement Analyses

All utilized ads can be found within the link below. https://www.boredpanda.com/creative-print-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic   Ecovia – Stop the Violence The company Ecovia takes a very interesting approach to print ads. The company is spreading texting-and-driving and drunk driving awareness. This specific ad shows two men with vehicles painted on their faces getting punched in the face by a fist with a painted car on it. The objective of the campaign is to spread awareness about the dangers of not driving carefully. The target market is composed of young and old men who are dangerous texters and drinkers. The action requested pertains to ending violent behaviors behind the wheel of a vehicle. The value proposition entails punishable behavior to a physical extent for...

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ENT 610 | Television Advertisement Analyses

Bai – None of This Makes Sense (https://www.youtube.com/watch?v=BpEqR_hUWEQ) Throughout this commercial, Bai takes a unique approach to a television advertisement. The setting appears to be a ranch with a hipster main character known as the Horse Whisperer. No one knows why this hipster has horse whispering superpowers, but he does and he’s good at it. Just like the Horse Whispering Hipster, Bai’s beverages only contain five calories but taste delicious. None of This Makes Sense! The objective of this specific ad was to promote their low-calorie beverages in a setting made up of two different cultures to specifically tap into two very different target markets and to bizarrely grab the attention of others outside of the target market. The target market...

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ENT 610 | Radio Advertisement Analyses

Objectives, Specific Target Market, The Why, and Value Proposition  All radio advertisements analyzed below can be found at radiocentre.org  (https://www.radiocentre.org/how-to-do-it/creativity/get-inspired/) Kit Kat – Tennis Match Kit Kat demonstrates an innovative approach to a classical advertisement by utilizing an innovative approach. The setting of this specific radio advertisement is at a tennis match. I was quite perplexed initially as this advertisement demonstrated a very challenging and physically strenuous tennis match. The tennis players are consistently battling it out. Then the tennis players slowly morph into various animals. This was demonstrated through the stereotypical “tennis-grunting” throughout the advertisement. After the non-stop tennis battle between humans and what seemed to be various zoo animals, the umpire interrupts that match after saying “Alright! Take...

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Let's Talk Spring Flies

As avid trout fishers, whee know that every fisherman is the best fisherman. If you are simply unaware of this factual statement, then this blog will certainly introduce you to the ways of The Avid Fly-Fishermen.  With open season inching towards opening, whee would like to provide you all with some fly recommendations that will benefit you and your exaggerated fishing tales.   Throughout the colder side of open season, fly-fishers should certainly give brighter and lighter colored flies a try. Throughout the months of March, April, and May it is common to see the abundant hatchings of Stone-Flies, May-Flies, and Caddis. With this in mind, it is imperative to match your fly's color and size with what is actually hatching...

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